Provide strategic ownership of the DDFTC brand, marketing and communications direction. Translate the Board-approved tournament strategy into integrated plans, lead appointed social/content and PR agencies, and ensure consistent messaging, effective campaigns and measurable results across all tournament channels.

Marketing strategy and brand management:

• Translate the Board-approved strategy into an integrated annual marketing, communications and content plan, with defined priorities, budgets and performance measures.

• Maintain the tournament’s brand positioning, tone of voice and visual standards across marketing materials, digital platforms and event communications.

• Lead campaign planning across paid, owned and earned channels, aligning audience engagement, ticketing, tournament milestones and commercial priorities.

• Present marketing plans, campaign results, brand risks and recommendations to the Tournament Operations Director.

Agency management and campaign delivery:

• Lead appointed social/content, PR and specialist agencies through clear briefs, schedules, deliverables, quality standards and regular performance reviews.

• Oversee the production and release of campaign assets, social media content, press materials and digital communications, ensuring accuracy and brand consistency.

• Manage media relations and PR activity through the appointed agency, including announcements, interview coordination and responses to sensitive issues.

• Monitor campaign reach, engagement, media coverage and channel performance; use insights to improve effectiveness and reporting.

Stakeholder coordination and team leadership:

• Work with Commercial & Partnerships to align sponsor recognition, partner messaging and campaign content with contractual commitments.

• Coordinate with Venue & Site Operations, Tournament Operations, Broadcast and event production teams to ensure communications reflect confirmed event plans.

• Lead and develop two direct reports, set clear objectives, assign responsibilities and review delivery across digital, content, media and communications.

• Manage marketing budgets, agency performance and delivery risks within approved parameters; escalate material issues and recommend corrective action.

• Set day-to-day marketing priorities, approve content schedules and allocate work across the marketing and communications team.

• Approve routine campaign copy, creative outputs and agency deliverables in line with approved brand guidelines, strategy and budgets.

• Direct agencies and coordinate campaign adjustments within approved scope, agreed contracts and delegated authority.

• Accountable for consistent brand execution, timely campaign delivery, agency oversight, accurate performance reporting and the quality of communications.

• Escalate changes to strategic positioning, significant reputational matters, major campaign deviations and commitments exceeding approved budgets or authority.

• Ensure external statements, sensitive media responses and material contractual or financial commitments follow the relevant approval process.

• Marketing, communications and brand knowledge

• Integrated marketing planning, brand management, digital and social media, public relations

• Content development, agency management and performance measurement.

• Sports marketing, tennis tournament communications, sponsorship activation, crisis communications and international media engagement.

• Marketing and management skills

• Campaign planning, briefing and evaluating agencies, content and copy review, presentation, budget monitoring, performance reporting and team management.

• Marketing analytics dashboards, social listening tools, media monitoring, paid media optimization and reputation management.

ESSENTIAL:

• Bachelor’s degree in Marketing, Communications, Public Relations, Media, Business Administration or a related discipline.

• Approximately 7–10 years of relevant marketing, brand or communications experience, including leadership of integrated campaigns, external agencies and a team or function.

• Experience in major sports events, tennis tournaments, premium consumer brands or international campaigns with multiple stakeholders.